The catalyst to your success is a world-class brand that puts your mission, market, and message front and center. Let's build it together.
Mindset
The first step to building a successful brand is taking stock of where you currently are, where you want to go, and the mindset needed to accomplish your goals. In this phase we create the alignment needed for your brand to really click and bring that alignment into strategic brand positioning.
Strategy
Now it's time to stake your position in the market. What sets you apart from the competition? What makes you truly different? Then we will refine your messaging so you can stand out in a category of one. When your brand speaks, what does it have to say, and who are you talking to - why are they listening?
Tactics
Cleaning up your design allows you to create strategic content with brand guidelines, brand assets, and content storytelling strategies. Building an "internal megaphone" puts the voice of your customer in the center of your story - keeping your brand on track as your company grows.
👇 "Why Do I Need Brand Therapy?" 👇
You’re a passionate entrepreneur who’s survived the startup phase and you’re finally ready to grow your business with real marketing - but you’ve outgrown the baby brand you started with. A solid agency can easily cost you $25k - $50k - hell, we've done projects past the $150k mark ourselves so we know what it costs. But I'm guessing you're not a $50 Billion bank (actually, that's a relief... long story...)
What if you could Nail Your Branding in 8 to 12 Weeks (depending on how fast you wanna go) - with a complete brand strategy that corrects your alignment, claims your positioning, clarifies your messaging, crafts your identity, and creates an evergreen content marketing machine?
In this private beta, instead of “selling” you a “brand” we’re actually installing a permanent brand strategy system into your company that you get to own 100%. You can use it over and over again too - whenever you want to pivot or update your branding.
This is currently only available in a private beta for highly motivated, passionate entrepreneurs. 🤴Caveat: if you want to just outsource everything like a business monarch with attendants who bathe you, feed you milk and honey, dress you in fine silk garments and feed you grapes while strumming a Greek lyre, go for it - we can do that too but you’ll need a bigger treasury (see comment above about the bank)💰
Everybody else: If you're ready to fix your brand and position for growth, watch the video below...
Quick Brand Therapy Workshop Overview
Nail Your Branding in 8 to 12 Weeks - Install A Brand Strategy Into Your Business That:
- corrects your alignment
- claims your positioning
- clarifies your messaging
- crafts your identity and
- creates content flywheels
MEET YOUR INSTRUCTOR
ERNEST CHAPMAN
Trusted advisor, design thinker, guide through the creative gauntlet, Ernest leads the conversation with fresh ideas and a catchy sense of humor as he inspires you to level up your brand, your business, and your life.
Ernest Chapman’s story starts with a childhood surrounded by world-class professional musicians. He developed his core outlook on life and business by sitting at the feet of masters of mindset and self-development. He bottled creative magic everywhere he could find it and sought out marketing, branding, and business wizards to apprentice under and study with, eventually striking out on his own with a brand consultancy that has generated millions in revenue and transformed the businesses of clients across a diverse range of industries.
Brand Therapy Workshop was developed to continue this work in creative new ways. Using a hybrid business model, we empower mission-driven entrepreneurs to install a dynamic evergreen branding system as a core business process you own, saving insane amounts of money that would normally go to expensive agencies.
- What Is Branding All About? (8:04)
- How to Fill Out The Assessment Doc (7:24)
- ASSIGNMENT: Assessment Doc - What's The Current State of your Business?
- 25 Point Brand Health Audit - What's The Current State of your Brand?
- 5 General Principles of Branding (6:51)
- The Ten Kinds of ROI - How Many Do You Have? (5:47)
- The 7 Levels of Branding - Where Are You? (8:16)
- Resources